Personal Posting Tool

Build your own social media scheduler

Build a personal social media scheduler that works exactly the way you want it to. Perfect for content creators, bloggers, and solopreneurs who want full control over their posting strategy.

What You'll Build

A complete content management system that includes:

📝 Content planning and drafting
🎨 Image integration from Canva or other tools
📅 Smart scheduling with optimal time suggestions
📊 Performance tracking
♻️ Content repurposing across platforms

Build time: 2-3 hours spread over a few days
Tools needed: Notion/Airtable, Zapier/Make, Missinglettr API, optionally ChatGPT integration

Architecture Options

Choose the approach that fits your workflow:

🗂️ Notion-Based

Best if you already use Notion for content planning

✅ Beautiful interface
✅ Great for long-form planning
✅ Built-in collaboration
❌ Limited automation triggers

📊 Airtable-Based

Best for data-heavy workflows with lots of filtering

✅ Powerful filtering & views
✅ Great automation triggers
✅ Calendar & gallery views
❌ Steeper learning curve

Step-by-Step: Notion Version

1. Create Your Content Database

Set up a Notion database with these properties:

Database Name: "Content Calendar"

Properties:
- Title (Title field)
- Content (Long text)
- Image URL (URL)
- Platforms (Multi-select: Twitter, LinkedIn, Facebook, Instagram)
- Status (Select: Idea, Draft, Ready, Scheduled, Posted)
- Post Date (Date)
- Performance (Number - filled in later)
- Tags (Multi-select: for categories)
- Notes (Text)

2. Connect to Missinglettr API

Use this AI prompt to set up the connection:

I want to create a personal social media scheduler using Notion and the Missinglettr API via Zapier/Make.

When I change a post status to "Ready" in Notion:
1. Send the post to Missinglettr API for scheduling
2. Use AI-optimized scheduling to pick the best time
3. Update Notion with "Scheduled" status and the scheduled time
4. After posting, update status to "Posted"

My setup:
- Notion database properties: [LIST YOUR PROPERTIES]
- Missinglettr API key: [YOUR_KEY]
- Workspace ID: [YOUR_ID]

Provide step-by-step configuration for [Zapier/Make].

3. Add Image Integration (Optional)

Connect Canva for automatic image creation:

I want to extend my automation to automatically create images in Canva before posting.

When status changes to "Ready":
1. Use Canva API to create an image using a template
2. Add the post title as text on the image
3. Get the image URL from Canva
4. Include that URL in the Missinglettr API call

Template ID: [YOUR_CANVA_TEMPLATE_ID]

Show me how to add this as an additional action in my [Zapier/Make] workflow.

4. Add ChatGPT for Content Optimization

Automatically optimize content for each platform:

I want to use ChatGPT to automatically optimize my post content for each platform before sending to Missinglettr.

My current workflow sends the same content to all platforms, but I want:
- Twitter: Shorter, punchy version (max 280 chars)
- LinkedIn: Professional tone, slightly longer
- Instagram: Include emojis and hashtags

Original content field in Notion: "Content"

Show me how to:
1. Send content to ChatGPT API
2. Get platform-specific versions back
3. Send the right version to each platform via Missinglettr API

Advanced Features to Add

📈 Performance Tracking

Automatically fetch engagement metrics and add them to Notion:

Set up a daily Zap that checks Missinglettr analytics
Update your Notion database with impressions, clicks, engagement
Use Notion formulas to calculate ROI

♻️ Content Recycling

Automatically repost high-performing content:

Create a system that:
1. Identifies posts with high engagement (>100 clicks)
2. Automatically creates a new draft in Notion after 90 days
3. Marks it as "Repost" so I can review and update
4. Schedules it again when I approve

Use Notion formulas to calculate days since posting and engagement threshold.

📧 Weekly Planning Reminder

Get reminded to plan content if your calendar is empty:

Send me an email every Monday morning if I have fewer than 5 posts in "Ready" or "Scheduled" status for the coming week.

Use Zapier Schedule trigger + Notion search + Email action.

Complete Workflow Diagram


┌─────────────┐
│   NOTION    │ You add content
└──────┬──────┘
       │
       ├─> Status: "Ready"
       │
       ▼
┌─────────────┐
│   ZAPIER    │ Automation trigger
└──────┬──────┘
       │
       ├─> ChatGPT: Optimize content per platform
       ├─> Canva: Generate image (optional)
       │
       ▼
┌─────────────┐
│ Missinglettr│ Schedule posts
│     API     │ (AI-optimized times)
└──────┬──────┘
       │
       ├─> Twitter
       ├─> LinkedIn
       └─> Instagram
       │
       ▼
┌─────────────┐
│   NOTION    │ Status: "Posted"
└─────────────┘

Cost Breakdown

Tool	Free Tier	Paid
Notion	Unlimited pages	$10/mo (optional)
Zapier	100 tasks/mo	$20/mo for 750 tasks
Missinglettr	500 posts/mo	$29/mo for more
ChatGPT API	-	~$0.002 per post
Canva	5k+ templates	$13/mo (optional)
Total	$0/mo possible	$30-60/mo all features

🎯 Next Steps

Start with the basic Notion + Missinglettr setup, then add features one at a time. Each addition makes your system more powerful!

Get Automation Prompts →

Overview